3 workflows running · 8 validated this month · €9.90 spent

Everyone lies about
your idea.

Your friends flatter you. Your Slack cheers. Your mom calls it brilliant. None of that is evidence.

dearmom is an AI pipeline that does customer discovery the way Rob Fitzpatrick meant it — asking about past behavior, not pitching for opinions — across Reddit, Facebook, and forums, at scale.

claim early access → see how it works
~/dearmom · worker: polling · thread monitor: active
live feed
06:32 scout generated 12 ideas from seed context €0.04
06:36 researcher StudioFlow Analytics · 4 competitors · score 7/10 → advance
06:54 icp defined 3 customer profiles across yoga/wellness €0.02
06:55 outreach posted 8 questions · avg compliance 89% → engaging
07:12 researcher AI wellness coach · 47 competitors · score 3/10 → killed
07:18 builder EU AI Act Scanner · deployed landing page → validated
07:20 gate awaiting human review on 2 workflows → pending
the core problem

Opinions are free. Evidence is expensive.

The Mom Test is a 2013 book by Rob Fitzpatrick that teaches a simple rule: stop asking people what they think of your idea. Ask about the last time they hit the problem. Everything else is theater.

your friend says
"This is genius, you should build it."
they haven't thought about it for more than 4 seconds.
your slack says
"I'd definitely pay for that."
nobody has ever pre-ordered anything from a thumbs-up emoji.
your mom says
"I'm so proud of you."
she is. but that's not a market signal.
what it does

7 agents. 3 gates. 1 verdict.

Seed the pipeline with a domain or a profile. It generates ideas, researches competitors, drafts ICPs, runs outreach with Mom-Test-compliant questions, deploys landing pages, and measures conversion. You review at three decision gates. Nothing ships without your call.

01
scout
generates ideas across 5 lenses
02
researcher
competitors, market, viability
03
icp
defines who, where, why
04
outreach
asks questions, not pitches
05
copy
drafts landing page variants
06
builder
deploys to a live URL
07
growth
measures, reports, iterates
human-in-the-loop
gate 1 research review
gate 2 discovery findings
gate 3 launch verdict
receipts

What it looks like when it works.

Running on a single founder profile, here's what the pipeline produced in its first month. Every idea below has evidence attached — competitor analysis, Reddit/Facebook threads, compliance-scored outreach, and for the validated ones, a live landing page with conversion data.

€9.90
total spend across 57 workflows
avg cost per full validation cycle: €0.17
8 / 57
ideas that made it past all three gates
14% hit rate · 6 killed · 43 still in discovery
validated ideas — last 30 days status · score · cost
valid
EU AI Act Compliance Scanner
Automated tool that scans codebases for EU AI Act compliance
8/10
€0.58
valid
French SaaS Launchpad
Complete boilerplate for launching SaaS in French market
8/10
€0.60
valid
French AI Regulatory Monitor
Real-time tracking of French AI regulation changes for startups
8/10
€0.34
outreach
StudioFlow Analytics
Predictive analytics for yoga studio attendance and revenue
7/10
€0.09
killed
AI Wellness Coach
Generic habit coaching with LLM — 47 active competitors
3/10
€0.11
how you'd use it

Three things to do. That's it.

Everything the pipeline produces flows from one profile you fill out once. After that, you just decide at the gates.

i
seed your context
Tell dearmom who you are, what you can build, and which domains to explore or avoid. 10 minutes, once. Everything downstream is conditioned on this.
~10 min one-time
SEED CONTEXTS · 1 profile 51 items · saved
audiences
Yoga teachersYoga studio ownersFrench micro-entrepreneursIndie hackersMusic producers + 2 more
domain expertise
Yoga teaching & studio opsMartial artsMusic production & DJingFrench micro-enterprise adminSaaS bootstrapping + 1 more
existing assets
Cover.yoga — live productBsport API accessNetwork of studio ownersRAG knowledge base + 2 more
explore
Wellness techCreator toolsAI workflows + 4
avoid
Crypto/Web3FintechHealthcare
ii
let it run
The pipeline scouts ideas, researches each one, and surfaces the survivors to your dashboard. Every step is logged. Every cost is tracked. Nothing is hidden.
iii
decide at the gates
At three checkpoints, you review what the agents found and decide: advance, pivot, or kill. The pipeline respects your verdict.
limited early access

Tell us your domain.
We'll run one scout on the house.

First 50 founders get a free scout run on their own seed context — no credit card, no strings. We use what we learn to make the pipeline sharper.

no spam · one email asking one question · reply and we talk
prefer to watch first? reply with your industry and we'll publish an anonymized scout run from that domain — you see exactly what the pipeline produces before you sign up.